ShopKeep / Apple Pay
Apple Pay / EMV
Shortly after Apple Pay was announced, we promised to help small business owners like you take full advantage of the latest in payments technology. Today, that commitment has “paid off” with the latest app release, 2.5.2, which allows you to officially accept Apple Pay on your ShopKeep register!
In addition to the software work required to make this happen, we’ve secured a great hardware solution by partnering with Ingenico, the global leader in secure electronic transactions. The brand new iCMP credit card reader will allow you to accept Apple Pay immediately, while also preparing your business for the 2015 transition to EMV chip cards (which ShopKeep will support). The reader comes with traditional magnetic stripe functionality as well, to keep your business running smoothly in the meantime.
To start accepting Apple Pay with ShopKeep
3 Reasons to accept Apple Pay technology.
Your charge backs will be reduced.
Sure, the finance companies will be making more profits. But so will you. Today when there’s a fraudulent charge made the credit card company can, and often does, charge back the sale to you. Which means that you basically gave away product for free to a criminal. EMV technology has been around for a number of years in Europe and other parts of the world and studies have shown a significant reduction in fraudulent charges when it’s used. So your exposure will go down and your profits will go up.
You will move forward.
Ever get an assessment from your landlord who’s updating the look of his strip mall? Ever suffer through a falloff in business when necessary roadwork is being done outside? Ever have to fork over thousands to modernize the look and feel of your store? Every retailer goes through it. Times change and you have to change with it. It’s a cost of doing business. If you don’t spend then you fall behind – your place will look old fashioned and your technology not keeping up with the times. Ultimately this costs you business.
Your customers will demand it.
All of us will be receiving cards with EMV chips throughout the year. We hate it when we’re defrauded. It’s a huge inconvenience and sometimes even a financial liability. If you don’t have EMV compliant systems then soon enough we’ll be wondering why. We’ll question the security of our credit card information with you like your competitor down the street. And, all other things being equal, we’ll go to that competitor. Your customers will ultimately expect compliance.
The move to EMV is long overdue. But it’s a necessary step forward. Take a deep breath. Spend the money. And move forward. In the end, it’ll be worth it.
Apple Pay Review by Yahoo Tech